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Nigeria’s ready-to-wear (RTW) clothing industry is one of the fastest-growing sectors in the country’s creative economy. With rising youth entrepreneurship, increasing demand for affordable fashion, and the power of social media marketing, the Nigerian fashion value chain has become a…

Starting a ready to wear clothing business in Nigeria can be very profitable if done right, Nigeria has a huge market with estimated population of over 234 million people that are highly fashionable. But just like any other industry in…

As a new business owner the next thing you might want to look into after registering your business name is your brand identity, this is more than your brand name or logo, rather it how your audience perceive and differentiate…

Starting a ready-to-wear (RTW) clothing business in Nigeria can be exciting and profitable, but one of the most important decisions you’ll make is choosing the right niche. With Nigeria’s fashion industry growing rapidly, competition is fierce, and standing out requires…

Brief history of RTW in Nigeria In the early 20th century, the ready-to-wear (RTW) clothing industry in Nigeria was almost non-existent. To look fashionable in native attire for any occasion, one had to overcome series of hurdles. Will the tailor…

One of the biggest challenges in the Nigerian fashion industry is the lack of a standard clothing size system. From tailors to ready-to-wear (RTW) designers, sizes are often inconsistent, leaving customers frustrated and businesses struggling to keep up with global…

In the fashion and apparel manufacturing world, one of the biggest challenges for brands, designers, tailors, retailers, and customers is clothing size standardization. Before the invention of clothing sizes in the early 1800s, all clothing was made to fit individuals…